Marketing

Leads

• Molly Ash, Program Manager, Region
• Danene Brown, Dean, Business & Technology, Mesa College

Purpose

• The long-term objective for this project is to develop and implement a regional marketing plan to promote San Diego Imperial Counties Regional Consortium CE programs, with local implementation tools and options. Steps include (a) prioritization of target CE programs and audiences; (b) application of media formats proven most effective for each audience; (c) development of a common branding and outreach campaign that promotes high-demand careers and community college educational/training options; and (d) an evaluation plan to measure marketing effectiveness.

Goals

• Increase course enrollment in programs that prepare students for employment in the region’s priority sectors
• Expand the Career Education market in the region
• Place graduates into the regional workforce

Outcomes

Leading Indicators

• Increase in enrollment

Workgroup Materials and Resources

• 3-Year Marketing Plan
• Monthly marketing updates
• PowerPoint template
• PowerPoint template (co-brand)

Please visit the Resources to find meeting agendas, materials and minutes.