Marketing

Leads

• Monica Romero, Dean, Business & Technology; SD Mesa College
• Molly Ash, Program Manager, Region
• Julie Lanthier Bandy, Director, Communications, Marketing and Public Affairs, Palomar College
• Workgroup Members (link)

 Purpose

• The long-term objective for this project is to develop and implement a regional marketing plan to promote San Diego & Imperial Counties Career Education (CE) programs, with local implementation tools and options. Steps include (a) prioritization of target CE programs and audiences; (b) application of media formats proven most effective for each audience; (c) development of a common branding and outreach campaign that promotes high-demand careers and community college educational/training options; and (d) an evaluation plan to measure marketing effectiveness.

 Goals

• Increase course enrollment in programs that prepare students for employment in the region’s priority sectors
• Expand the Career Education market in the region
• Place graduates into the regional workforce

 Outcomes

 Leading Indicators

• Increase in enrollment

Workgroup Materials and Resources

• Awareness & Perception Research Findings
• 3-Year Marketing Plan (PDF)
• 3-Year Cumulative Report (PDF)
• Monthly marketing updates (link)
• PowerPoint template (PPT)
• PowerPoint template (co-brand) (PPT)
• Flyer Template (link to Canva)
• Flyer Template (Link to Canva)
• Sector Photography (link to Dropbox)
• Student Success Videos (link to YouTube)
• Press Resources (link)
• Infographics
  • Middle-skill (PDF)
  • Back2Work (PDF)
  • SWP Outcomes (PDF)

Please visit the Resources to find meeting agendas, materials and minutes. We meet monthly on the second Thursday of each month.