Marketing
Leads
- Monica Romero, Dean, Business & Technology; SD Mesa College
- Molly Ash, Program Manager, Region
- Julie Lanthier Bandy, Director, Communications, Marketing and Public Affairs, Palomar College
- Workgroup Members (link)
Purpose
- Improve the public perception and increase awareness throughout the region of the San Diego and Imperial Counties community colleges and Career Education programs.
Goals
- Increase the awareness of community college Career Education programs among primary target audiences
- Bridge understanding gaps for primary target audiences
- Build sustainable and useable communications for individual colleges and collaborators for use in regional campaign
Outcomes
Leading Indicators
- Increase in awareness
Workgroup Materials and Resources
- Awareness & Perception Research Findings
- Military Affiliated Outreach Plan
- 3-Year Marketing Plan (PDF)
- 3-Year Cumulative Report (PDF)
- Collateral
- Career Education Collateral (link to Google Folder)
- Community Crafted Collateral (link to Google Folder)
- Campaign Photography (link to Dropbox)
- Student Success Videos (link to YouTube)
- Press Resources (link)
- Infographics
- Middle-skill (PDF)
- Back2Work (PDF)
- SWP Outcomes (PDF)
Please visit the Resources to find meeting agendas, materials and minutes. We meet monthly on the second Thursday of each month.