Marketing

Leads

• Monica Romero, Dean, Business & Technology; SD Mesa College
• Molly Ash, Program Manager, Region
• Julie Lanthier Bandy, Director, Communications, Marketing and Public Affairs, Palomar College
• Workgroup Members (link)

 Purpose

• Improve the public perception and increase awareness throughout the region of the San Diego and Imperial Counties community colleges and Career Education programs.  

 Goals

• Increase the awareness of community college Career Education programs among primary target audiences 
• Bridge understanding gaps for primary target audiences
• Build sustainable and useable communications for individual colleges and collaborators for use in regional campaign

 Outcomes

 Leading Indicators

• Increase in awareness

Workgroup Materials and Resources

• Awareness & Perception Research Findings
  
• Military Affiliated Outreach Plan
• 3-Year Marketing Plan (PDF)
• 3-Year Cumulative Report (PDF)
• Collateral
  • Career Education Collateral (link to Google Folder)
  • Community Crafted Collateral (link to Google Folder)
• Campaign Photography (link to Dropbox)
• Student Success Videos (link to YouTube)
• Press Resources (link)
• Infographics
  • Middle-skill (PDF)
  • Back2Work (PDF)
  • SWP Outcomes (PDF)

Please visit the Resources to find meeting agendas, materials and minutes. We meet monthly on the second Thursday of each month.