Marketing
Leads
- Monica Romero, Dean, Business & Technology; SD Mesa College
- Molly Ash, Program Manager, Region
- Julie Lanthier Bandy, Director, Communications, Marketing and Public Affairs, Palomar College
- Workgroup Members (link)
Purpose
- The long-term objective for this project is to develop and implement a regional marketing plan to promote San Diego & Imperial Counties Career Education (CE) programs, with local implementation tools and options. Steps include (a) prioritization of target CE programs and audiences; (b) application of media formats proven most effective for each audience; (c) development of a common branding and outreach campaign that promotes high-demand careers and community college educational/training options; and (d) an evaluation plan to measure marketing effectiveness.
Goals
- Increase course enrollment in programs that prepare students for employment in the region’s priority sectors
- Expand the Career Education market in the region
- Place graduates into the regional workforce
Outcomes
Leading Indicators
- Increase in enrollment
Workgroup Materials and Resources
- Awareness & Perception Research Findings
- 3-Year Marketing Plan (PDF)
- 3-Year Cumulative Report (PDF)
- Monthly marketing updates (link)
- PowerPoint template (PPT)
- PowerPoint template (co-brand) (PPT)
- Flyer Template (link to Canva)
- Flyer Template (Link to Canva)
- Sector Photography (link to Dropbox)
- Student Success Videos (link to YouTube)
- Press Resources (link)
- Infographics
- Middle-skill (PDF)
- Back2Work (PDF)
- SWP Outcomes (PDF)
Please visit the Resources to find meeting agendas, materials and minutes. We meet monthly on the second Thursday of each month.